Impact of brand quality on purchase intention of mobile phone brands in Sri Lanka (Record no. 107884)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00899nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UKMLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230626b ce ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Wickramasinghe, W.A.R.S. |
| 9 (RLIN) | 122963 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name (Internal/External-Supervisor) | Dissanayake, D.M.R. |
| Relator term | Supervisor |
| 9 (RLIN) | 50696 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of brand quality on purchase intention of mobile phone brands in Sri Lanka |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kelaniya |
| Name of publisher, distributor, etc | University of Kelaniya |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 163p. |
| Other physical details | ill. |
| 502 ## - DISSERTATION NOTE | |
| University | University of Kelaniya |
| Faculty | Commerce & Management Studies |
| Department | Commerce & Financial Management |
| Degree | M.Com. |
| Submit Year | 2022 |
| Thesis No. | TH001927 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 19370 |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 68373 |
| Topical term or geographic name as entry element | Mobile devices and systems |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 52877 |
| Topical term or geographic name as entry element | Online purchase intention |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cell phones |
| 9 (RLIN) | 123435 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Thesis |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 26136 |
| b | J.P.G.N. Karunasena |
| c | 25473 |
| d | .A.P.U. De Silva |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Postgraduate Thesis Collection | Main Library | Main Library | Sri Lanka Section | 26/06/2023 | TH001927 | 26/06/2023 | 26/06/2023 | Thesis |