000 00455nam a22001931a 4500
020 _a9781118321812
041 _aeng
082 _a658.83
_bMAR
100 _aAaker, David A
245 _aMarketing research
250 _a11th ed.
260 _aHoboken
_bJohn Wiley & Sons Inc.
_c2013
300 _axiv, 648p.
501 _aSR
650 _aMarketing research
_92712
700 _a[et al]
942 _cRB
999 _c53839
_d53839
945 _a1
_bAdmin Admin
_c1
_dNimal Hettiarachchi