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Global marketing strategies

by Jeannet, Jean-Pierre ; Hennessey, H. David.

Edition: 4th ed.Language: English Language Publication details: Boston : Houghton Mifflin Company, 1998Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.848 JEA.

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Global marketing strategy

by Douglas, Susan P ; Craig, Samuel.

Series: McGraw-Hill series in marketingEdition: Int. edLanguage: English Language Publication details: New York : McGraw-Hill, 1995Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.848 DOU.

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