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Cases in marketing management by Bernhardt, Kenneth L ; Kinnear, Thomas C. Edition: 3rd ed.Language: English Language Publication details: Plano : Business Publications, Inc., 1985Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.8 BER.
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Cases in marketing management by Bernhardt, Kenneth L ; Kinnear, Thomas C. Series: The Irwin series in marketingEdition: 7th ed. Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1997Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 BER.
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Marketing research : an applied approach by Kinnear, Thomas C ; Taylor, James R. Series: McGraw-Hill series in marketingEdition: 5th ed.Language: English Language Publication details: New York : McGraw - Hill company, Inc. , 1996Availability: Items available for loan: FSCL (1) . Items available for reference: FSCL Not for loan (1) . Collection(s): Reference Collection Call number: 658.83 KIN.
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