Emotional branding : the new paradigm for connecting brands to people
Language: English Language Publication details: New York : Allworth Press, 2001Description: xxxii, 319p ; 23 cmISBN: 1581150784Subject(s): Brand name products | Brand name products- Marketing | Consumers' preferences | Motivation research (Marketing)DDC classification: 658.827Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Main Library Lending Section | Lending Collection | 658.827 GOB (Browse shelf (Opens below)) | Available | 195454 | |
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Main Library Lending Section | Lending Collection | 658.827 GOB (Browse shelf (Opens below)) | Available | 195455 | |
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Main Library Reference Section | Reference Collection | 658.827 GOB (Browse shelf (Opens below)) | Available | 195456 |
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