Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Language: English Language Publication details: New York : Free Press, 2004Description: xviii, 348p ; 22 cmISBN: 0743249380Subject(s): Brand name products | Brand name products-PlanningDDC classification: 658.827| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lending Books
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Main Library | 658.827 AAK (Browse shelf (Opens below)) | Available | 244008 | ||
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Lending Books
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Main Library Lending Section | Lending Collection | 658.827 AAK (Browse shelf (Opens below)) | Available | 195274 | |
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Lending Books
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Main Library Lending Section | Lending Collection | 658.827 AAK (Browse shelf (Opens below)) | Available | 195275 | |
Reference Books
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Main Library Reference Section | Reference Collection | 658.827 AAK (Browse shelf (Opens below)) | Available | 195276 |
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