The mediating role of brand trust on the Relationship between altruistic, hedonic values and consumer-brand relationship : evidence from the life insurance industry in Sri Lanka.

By: Pushpakumara, B.M.AContributor(s): Shamil, Mohomed M [Supervisor ] | Yatigammana, M.R.K.N [Supervisor ]Language: English Language Publication details: Kelaniya : University of Kelaniya, 2021Description: xv, 176p : illSubject(s): Brand trust | Cosumer-Brand relationship | Life InsuranceDissertation note: University of Kelaniya Commerce & Management Studies
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Item type Current library Collection Call number Status Date due Barcode
Thesis Main Library
Sri Lanka Section 		Postgraduate Thesis Collection Not for loan TH002117

University of Kelaniya Commerce & Management Studies D.B.A. 2021 TH002117

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