Building brand identity : a strategy for success in a hostile marketplace

By: Upshaw, Lynn BLanguage: English Language Publication details: New York : John Wiley & Sons, Inc., 1995Description: xiv, 354p : ill. ; 25 cmISBN: 047104220xSubject(s): Brand identity | Brand name products-ManagementDDC classification: 658.8343
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Item type Current library Collection Call number Status Date due Barcode
Permanent Reference Books Permanent Reference Books FSCL
Science Library 		Permanent Reference Collection 658.8343 UPS (Browse shelf (Opens below)) Not for loan 200591

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