Marketing strategy : Text and cases

By: Ferrell, O. CContributor(s): Hartline, Michael DLanguage: English Language Publication details: New Delhi : Cengage Learning India Private Limited, 2014Edition: 6th edDescription: xxiv, 587p : ill. ; 26 cmISBN: 9788131531822Subject(s): Marketing-Management | Marketing-Management-Case studiesDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
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Lending Section 		Lending Collection 658.8 FER (Browse shelf (Opens below)) Available 244030
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Reference Section 		Permanent Reference Collection 658.8 FER (Browse shelf (Opens below)) Not for loan 248978

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