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Cases in marketing management by Guiltinan, Joseph P ; Paul, Gordon W. Series: McGraw-Hill series in marketingLanguage: English Language Publication details: New York : McGraw-Hill, 1991Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 GUI.
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Marketing management : strategies and programs by Guiltinan, Joseph P ; Paul, Gordon W. Language: English Language Publication details: New York : McGraw-Hill, 1982Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.8 GUI.
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Marketing management : strategies and programs by Guiltinan, Joseph P ; Paul, Gordon W ; Madden, Thomas J. Series: McGraw-Hill series in marketingEdition: 6th ed.Language: English Language Publication details: Boston : McGraw - Hill Companies, Inc., 1997Availability: Items available for loan: Main Library (1) . Items available for reference: FSCL Not for loan (1) . Collection(s): Lending Collection Call number: 658.8 GUI.
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