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Essentials of marketing by Lancaster, Geoff ; Massingham, Lester ; Ashford, Ruth. Edition: 4thLanguage: English Language Publication details: London : McGraw-Hill Publishing Company, 2002Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.8 LAN.
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Marketing fundamentals 1999-2000 by Lancaster, Geoff ; Ashford, Ruth ; Withey, Frank. Language: English Language Publication details: New Delhi : Viva Books Pvt. Ltd., 2000Availability: Items available for loan: Main Library (2) . Collection(s): Lending Collection Call number: 658.8 LAN.
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Marketing fundamentals 1999-2000 by Lancaster, Geoff ; Ashford, Ruth ; Withey, Frank. Language: English Language Publication details: New Delhi : Viva Books Private Limited, 2000Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.8 LAN.
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