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The art of cause marketing : how to use advertising to change personal behavior and public policy

by Earle, Richard.

Language: English Language Publication details: Lincolnwood, Illinois : NTC Business Books, 2001Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 659.113 EAR.

The brand marketing book : creating, managing and extending the value of your brand

by Marconi, Joe.

Series: American Marketing AssociationLanguage: English Language Publication details: Lincolnwood (Chicago) : NTC Business Books, 2000Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.827 M.

Competitive intelligence for the competitive edge

by Dutka, Alan F.

Language: English Language Publication details: Illinois : NTC Business Books, 1999Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.47 DUT.

Sales letters that sizzle : all the hooks, lines and sinkers you'll ever need to close sales

by Lewis, Herschell Gordon.

Edition: 2nd ed.Language: English Language Publication details: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.81 LEW.

State of the art marketing research

by Blankenship, A.B ; Breen, George Edward ; Dutka, Alan.

Edition: 2nd ed.Language: English Language Publication details: Lincolnwood,Illnois : NTC Business Books, 1998Availability: Items available for loan: Main Library (1) . Not available: Withdrawn (1). Collection(s): Lending Collection Call number: 658.83 BLA.

Strategic brand communication campaigns

by Schultz, Don E ; Barnes, Beth E.

Edition: 5th ed.Language: English Language Publication details: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 659.13 SCH.

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