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Business marketing strategy : cases, concepts, and applications

by Rangan, V. Kasturi ; Shapiro, Benson P ; Moriarity, Rowland T.

Series: Irwin series in marketingLanguage: English Language Publication details: Chicago : Irwin, 1995Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 652.802 RAN.

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Seeking customers

by Shapiro, Benson P [] ; Sviokla, John J [].

Language: English Language Publication details: Boston : The Harvard Business Review Book, 1993Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.8343 S.

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All rights reserved, The Library, University of Kelaniya, Dalugama, Kelaniya, Sri Lanka. +94 112903177 Last Update:2022-08-23

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