Pemarathne, W.G.

The strategic behaviour and product innovation of Ayurveda Firms in Sri Lanka a mediating effect of strategic typology Pemarathne, W.G. Dharmadasa, M.P.P. Wanninayake, W.M.C.B. - Kelaniya Kelaniya

SC

University of Kelaniya


Ayurveda-Medicine-Sri Lanka
Behaviorism
Differentiation
New products-Management