The strategic behaviour and product innovation of Ayurveda Firms in Sri Lanka a mediating effect of strategic typology
Pemarathne, W.G.
Dharmadasa, M.P.P. Wanninayake, W.M.C.B.
- Kelaniya Kelaniya
SC
University of Kelaniya
Ayurveda-Medicine-Sri Lanka Behaviorism Differentiation New products-Management