Lovell, Mark <br/><br/>
Assessing the effectiveness of advertising 
<label>/ by </label> Lovell, Mark 
<label>;</label> Potter, Jack 
 - London  Business Books Limited  1975 
 - xvi, 281p.  22 cm. 
<br/><br/><label>ISBN: </label>0220697302 
<br/><br/><label>Dewey Class. No.: </label>659.1  / LOV