Stevens, Robert E. The marketing research guide / by Stevens, Robert E. ; Wrenn, Bruce ; Ruddick, Morris E. ; Sherwood, Philip K. - New Delhi Viva Books Privated Limited 2000 - xv, 488p. 22 cm. ISBN: 817649173X Subjects--Topical Terms: MarketingMarketing research Dewey Class. No.: 658.83 / MAR