Wilmshurst, John <br/><br/>
The fundamentals and practice of marketing 
<label>/ by </label> Wilmshurst, John 
 - 2nd ed. 
 - Oxford  Butterworth-Heinemann  1984 
 - vii,239p.  24 cm. 
<br/><br/>SR 
<br/><br/><label>ISBN: </label>0750604336 
<br/><br/><label>Dewey Class. No.: </label>658.8  / W