TY  - BOOK
AU  - Marconi, Joe
TI  - The brand marketing book : creating, managing  and extending the value of your brand
T2  - American Marketing Association
SN  - 0844222577
U1  - 658.827 
PY  - 2000///
CY  - Lincolnwood (Chicago)
PB  - NTC Business Books
KW  - Marketing
N1  - L
ER  -