TY  - BOOK
AU  - Michaelson, Gerald A.
AU  - Michaelson, Steven W.
TI  - Sun Tzu strategies for marketing : 12 essential  principles for winning the war for customers
SN  - 0070587450
U1  - 658.8001 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Marketing
KW  - Sun Tzu
ER  -