Michaelson, Gerald A. <br/><br/>
Sun Tzu strategies for marketing : 12 essential  principles for winning the war for customers 
<label>/ by </label> Michaelson, Gerald A. 
<label>;</label> Michaelson, Steven W. 
 - New Delhi  Tata McGraw-Hill Publishing Company Limited  2004 
 - xi, 244 p.  22 cm. 
<br/><br/><label>ISBN: </label>0070587450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sun Tzu
<br/><br/><label>Dewey Class. No.: </label>658.8001  / MIC