TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
TI  - Strategic marketing management : planning,  implementation and control
SN  - 8176490709
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Marketing
KW  - Strategic marketing management
ER  -