Wilson, Richard M.S. <br/><br/>
Strategic marketing management : planning,  implementation and control 
<label>/ by </label> Wilson, Richard M.S. 
<label>;</label> Gilligan, Colin 
 - 2nd ed. 
 - New Delhi  Viva Books Private Limited  2005 
 - xx, 827p.  28 cm. 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL