Fifield, Paul <br/><br/>
Strategic marketing management :planning and  control, analysis and decision 
<label>/ by </label> Fifield, Paul 
<label>;</label> Gilligan, Colin 
 - Oxford  Butterworth-Heinemann  1995 
 - xvii, 317p.  29 cm. 
<br/><br/><label>ISBN: </label>0750619902 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIF