Keller, Kevin Lane <br/><br/>
Strategic brand management : building, measuring  and managing brand equity 
<label>/ by </label> Keller, Kevin Lane 
<label>;</label> Jacob, Isaac <label>;</label> Parameswaran, Ambi M. G. 
 - 4th ed. 
 - Noida  Pearson India Education Services Pvt. Ltd.  2015 
 - xxiii, 586p. 
<br/><br/>PR 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Equity<br/>Brand Mangement<br/>Brand performance
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL