Rethinking marketing : towards critical  marketing accountings 
<label>;</label> Brownlie, Douglas <label>;</label> Saren, Mike <label>;</label> Wensley, Robin 
 - London  Sage Publications  1999 
 - xiii, 273p.  24 cm. 
<br/><br/><label>ISBN: </label>0803974914 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RET