Kotler, Philip <br/><br/>
Principles of marketing 
<label>/ by </label> Kotler, Philip 
<label>;</label> Armstrong, Gary 
 - 12th ed. 
 - Upper Saddle River  Pearson Education, Inc.  2008 
 - xxxii, 650 p. 
<br/><br/>PR 
<br/><br/><label>ISBN: </label>0132390027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT