TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 8120323491
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Marketing
N1  - SR
ER  -