Kotler, Philip <br/><br/>
Principles of marketing 
<label>/ by </label> Kotler, Philip 
<label>;</label> Armstrong, Gary 
 - 5th ed. 
 - New Delhi  Prentice-Hall of India  1991 
 - xx,711p.  ill.  27 cm. 
<br/><br/>SR 
<br/><br/><label>ISBN: </label>0876927045 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K