TY  - BOOK
AU  - Baran, Roger J.
AU  - Galka, Robert J.
AU  - Strunk, Daniel P.
TI  - Principles of customer relationship management
SN  - 0324322380
U1  - 658.812 
PY  - 2008///
CY  - Mason
PB  - Thomson Higher Education
KW  - Customer relations
N1  - SR
ER  -