O'Keefe, Daniel J. <br/><br/>
Persuasion   theory and research 
<label>/ by </label> O'Keefe, Daniel J. 
 - 2nd ed. 
 - Thousand Oaks  Sage Publications  2002 
 - xvi, 365p.  23 cm. 
 - Current communication, an advanced text series .
<br/><br/><label>ISBN: </label>0761925392 0761922008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuation (Psychology)
<br/><br/><label>Dewey Class. No.: </label>153.852  / OKE