Arnold, David <br/><br/>
The mirage of global markets  how globalizing companies can succeed as markets  localize 
<label>/ by </label> Arnold, David 
 - Delhi  Pearson Education (Singapore) Pte. Ltd.  2004 
 - xxi,229 p. 
<br/><br/>L 
<br/><br/><label>ISBN: </label>812970661X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.84  / ARN