Marketing   study text 
 - 3rd ed. 
 - London  BPP Publishing Ltd.  1993 
 - xiv, 328p.  30 cm. 
<br/><br/><label>ISBN: </label>0751710199 0862775500 (Previous ed.) 
<br/><br/><label>Dewey Class. No.: </label>380.1  / MAR