Ferrell, O. C. <br/><br/>
Marketing strategy  Text and cases 
<label>/ by </label> Ferrell, O. C. 
<label>;</label> Hartline, Michael D. 
 - 6th ed. 
 - New Delhi  Cengage Learning India Private Limited  2014 
 - xxiv, 587p.  ill.  26 cm. 
<br/><br/><label>ISBN: </label>9788131531822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Marketing-Management-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER