TY  - BOOK
AU  - Hair, Joseph F.
AU  - Bush, Robert P.
AU  - Ortinau, David J.
TI  - Marketing research : within a changing information environment
T2  - McGraw-Hill / Irwin series in marketing
SN  - 0070600007
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Tata MacGraw-Hill Publishing Company Ltd.
KW  - Marketing research
ER  -