TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph
AU  - Stasch, Stanley F.
TI  - Marketing research : text and cases
SN  - 8185386161
U1  - 658.83 
PY  - 1998///
CY  - Illinois
PB  - Richard D. Irwin Inc.
ER  -