TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research : measurement & method
SN  - 8120309618
U1  - 658.83 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Marketing research
ER  -