TY  - BOOK
AU  - Aaker, David A
AU  - [et al]
TI  - Marketing research
SN  - 9781118321812
U1  - 658.83 
PY  - 2013///
CY  - Hoboken
PB  - John Wiley & Sons Inc.
KW  - Marketing research
N1  - SR
ER  -