McDaniel, Carl <br/><br/>
Marketing research 
<label>/ by </label> McDaniel, Carl 
<label>;</label> Gates, Roger 
 - 7th ed. 
 - Hoboken  John Wiley & Sons, Inc.  2007 
 - xxvii, 680p. 
<br/><br/> CD-ROM [195341; 195342 ; 195343] 
<br/><br/>SR 
<br/><br/><label>ISBN: </label>0471755289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCD