TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip
AU  - Moorthy, K. Sridhar
TI  - Marketing models
SN  - 8120314751
U1  - 658.802 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Decision making
KW  - Marketing-Management
ER  -