TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 0131457578
U1  - 658.8 
PY  - 2003///
CY  - Upper Saddle River
PB  - Pearson Education, Inc.
KW  - Marketing-Management
N1  - PR
ER  -