Kotler, Philip <br/><br/>
Marketing management 
<label>/ by </label> Kotler, Philip 
<label>;</label> Keller, Kevin Lane 
 - 12th ed. 
 - Upper Saddle River  Pearson Education, Inc.  2003 
 - xxxix,,776 p. 
<br/><br/>PR 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT