Kotler, Philip <br/><br/>
Marketing management 
<label>/ by </label> Kotler, Philip 
 - 10th ed. 
 - New Delhi  Prentice-Hall of India Private Ltd.  1999 
 - xxxi, 750p.  ill.  26 cm. 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT