Kotler, Philip <br/><br/>
Marketing management : analysis, planning,  implementation and control 
<label>/ by </label> Kotler, Philip 
 - 7th ed. 
 - New Delhi  Prentice-Hall of India  1991 
 - xxv,756p.  28 cm. 
<br/><br/>PR 
<br/><br/><label>ISBN: </label>0876926847 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K