Churchill, Gilbert A. <br/><br/>
Marketing : creating value for customers 
<label>/ by </label> Churchill, Gilbert A. 
<label>;</label> Peter, J. Paul 
 - 2nd ed. 
 - Boston  Irwin McGraw-Hill  1998 
 - xxiv, 630p.  ill.  28 cm. 
<br/><br/><label>ISBN: </label>0256228779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHU