Churchill, Gilbert A. <br/><br/>
Marketing : creating value for customers 
<label>/ by </label> Churchill, Gilbert A. 
<label>;</label> Peter, J. Paul 
 - Burr Ridge, Illinois  Rechard D. Irwin, Inc.  1995 
 - xxxii, 703p.  col.ill.  25 cm. 
<br/><br/><label>ISBN: </label>0256125392 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHU