TY  - BOOK
AU  - Zikmund, William G.
AU  - d'Amico, Michael
TI  - Marketing, creating and keeping customers in an  e-commerce world
SN  - 9812402357
U1  - 658.8 
PY  - 2001///
CY  - Singapore
PB  - Thomson Asia
KW  - Marketing
N1  - SR
ER  -