Smith, P.R. <br/><br/>
Marketing communications  an integrated approach 
<label>/ by </label> Smith, P.R. 
<label>;</label> Taylor, Jonathan 
 - 4th ed. 
 - New Delhi  Kogan Page India Private Limited  2005 
 - xvi, 696p. 
<br/><br/><label>ISBN: </label>8175542888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI