TY  - BOOK
AU  - Copley, Paul
TI  - Marketing communications management : concepts  and theories, cases and practices
SN  - 0750652942
U1  - 658.802 
PY  - 2004///
CY  - Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - Communication in marketing : Marketing-  Management
N1  - SR
ER  -