Copley, Paul <br/><br/>
Marketing communications management : concepts  and theories, cases and practices 
<label>/ by </label> Copley, Paul 
 - Oxford  Elsevier Butterworth-Heinemann  2004 
 - xiv, 441 p. 
<br/><br/>SR 
<br/><br/><label>ISBN: </label>0750652942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing : Marketing-  Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / COP