Marketing communication : new approaches,  technologies, and styles 
<label>;</label> Kimmel, Allan J. 
 - Oxford   Oxford University Press  2005 
 - xx, 299p.  23 cm. 
<br/><br/><label>ISBN: </label>0199276950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAR